question archive 1) How does Self-Concept and Lifestyle Assessment relate to Marketing Strategy for a company like Starbucks 2) An internet service provider charges $19
1) How does Self-Concept and Lifestyle Assessment relate to Marketing Strategy for a company like Starbucks 2) An internet service provider charges $19
Subject:MarketingPrice: Bought3
1) How does Self-Concept and Lifestyle Assessment relate to Marketing Strategy for a company like Starbucks
2) An internet service provider charges $19.95 per month. If the firm
cuts retention spending from $6 to $3 annually, attrition is expected to go up 1% per month. Should they do it?
Variable = $1.50 per customer per month
Marketing spending is $6/year
Retention rate = .995%
M= 18.45
R = .50
d= .01
CLV = $1209
