question archive The Fusion Electric Company worked day and night to develop a new current regulator designed to cut the electric power consumption in aluminum plants by 35%
The Fusion Electric Company worked day and night to develop a new current regulator designed to cut the electric power consumption in aluminum plants by 35%
Subject:ManagementPrice:2.87 Bought7
The Fusion Electric Company worked day and night to develop a new current regulator designed to cut the electric power consumption in aluminum plants by 35%. They knew that, although the competition was fierce, their regulator could be produced more cheaply, was more reliable, and worked more efficiently than the competitors’ products.
The owner Momena, eager to capture the market, personally but somewhat hastily put together a 120-page proposal to the three major aluminum manufacturers, recommending that their regulators be installed at all company plants.
She devoted the first 87 pages of the proposal to the mathematical theory and engineering design behind his new regulator, and the next 32 to descriptions of the new assembly line she planned to set up to produce regulators quickly. Buried in an appendix were the test results that compared her regulator’s performance with present models, and a poorly drawn graph showed how much the dollar savings would be.
Fusion Electric didn’t get the contracts, despite having the best product. Six months later, the company filed for bankruptcy.
Assignment Question(s):
Q1. What are the major issues of HR in Fusion Electric Company?
Q2. As a customer what would you suggest to the organization?
Q3. “Is the organization working on lines of effective communication or not” Comment
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Answer 1= The main HR issues related to the Fusion Electric Company are enlisted below=
- The company is not in control over the process implementation and execution
- There is no need for approval from the HR department for the product proposals and designs
- The company is not having any well-defined promotional strategy and clear communication policy with the customers.
- The candidates who are not having adequate skills for the various project management steps are given the responsibility of managing the project proposals.
Answer 2= As a customer I would suggest that the company must hire professional and skilled individuals for important positions. The company must highlight the features of the products rather than the technical aspects of the product as most of the customers may lack the required technical knowledge.
Answer 3= No the company is not working on an effective line of communication as effective communication indicates that the language used in the business organization must be precise, direct, and concise. The focus must be on communicating the main performance indices and product features. But in this case, it has been provided that the entire proposal report was focused on the technicality of the product as 87 pages out of 120 pages were devoted to it. The performance of the regulator was not highlighted and graphs were poorly drawn that indicate poor business communication.
Reference=
Guidelines for business communication. (2010, March 3). Communication Theory
