question archive Does the international marketer really control the elements of the marketing mix (product, promotion, price and distribution)? Defend your position and explain the elements of the environment to be considered
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Does the international marketer really control the elements of the marketing mix (product, promotion, price and distribution)? Defend your position and explain the elements of the environment to be considered
An international marketer does control the product, promotion, price, and distribution elements of a marketing mix. Controlling is necessary to achieve company goals. Additionally, it allows the firm to meet the needs of consumers on the international market. Additionally, the elements are controlled based on changes in demand( Išorait?, 2016). The elements of a market environment that have to be considered include customer tastes, market trends, budget, legal factors affecting the business, and the competitors (Strain, 2020).
References
Išorait?, M. (2016). Marketing mix theoretical aspects. International journal of research granthaalayah, 4(6), 25-37.
Strain, M. (2020). How do elements of a marketing environment affect marketing decision-making? Small Business - Chron.com. https://smallbusiness.chron.com/elements-marketing-environment-affect-marketing-decisionmaking-35841.html