Denton Company plans to engage in an IPO and will issue 4 million shares of stock

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Denton Company plans to engage in an IPO and will issue 4 million shares of stock. It is hoping to sell the shares for an offer price of $14. It hires a securities firm, which suggests that the offer price for the stock should be $12 per share to ensure that all the shares can easily be sold. Explain the dilemma for Denton Company. What is the advantage of following the securities firm's advice? What is the disadvantage? Is the securities firm's incentive to place the shares aligned with that of Denton Company