Compare and contrast the general strengths and weaknesses of large, hotel chains such as Marriot and Hilton, bed & breakfasts, and Airbnb?

Answer:

Marriott and Hilton has High brand recognition and recall, has the capability and will to invest in Technology and innovations to improve customer experiences and upgrade/streamline business processes. Both have less attrition rate and high employee morale and have been in the market for years.

Their weakness being Competition from long established hotel chains andd hence have limited market share, has problems of brand dilution, globally face issues due to different Govt policies and parameters.

While B&B has an Established business, with good understanding with customers and government agencies, with decent Marketing initiatives, with a good balance sheet and good locations, its financial constraints to construct and renovate for additional rooms and conference facility leads to need for external funding, also face Lack of financial and performance management skills and does not have clear business strategy or business plan

On the other hand Air BnB has excellent operations setup for 24/7 customer support, well recognized brand and a trendy public image, has clear business model based on service fee and have neat plan for expansion and plans for operating internationally as market for accommodations exists everywhere.

On the downside has heavy firing from Opponents, in the industry fighting against their existence i.e their concept itself and has risk of their concept being copied over, leads to negative sentiments as they are driving up rental prices by increasing the scarcity of housing within cities and its heavy reliance on quality that the hosts deliver. The more issues that arise with a host, the more bad press the company receives.