question archive The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say" - David Ogilvy
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The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say" - David Ogilvy. Discuss to what extent you agree or disagree with this statement using examples to help justify your answer.
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