5)Choose a retailer of your choice. For that retailer:

 

a)Classify it according to ownership, service level, product assortment and price.

 

b)What type of retail operation is it? Has it always been this way or has it evolved into its

 

current form?

 

c)Describe your use of atmosphere in the physical location.

 

d. You are considering non-store and alternative retailing formats to expand your business.

 

Choose on-line retailing and one other and discuss how they might boost your sales.

Daiso Japan

a. Ownership

• Chain stores with many branches

Service Level

• Full service

Product Assortment

• large variety (breadth) with over 100,000 products of different types and brands

Price

• $2.80 is the average products' price

b. Variety Store

• Daiso Japan has started from ambulant vending of different goods and eventually built a small store until now that it is a multinational company with thousands of branch all over the world.

c. Malls and active locations or business districts

• Physical locations of Daiso Japan are usually malls and shopping areas where there are lots of people going everyday

d. ECommerce

• Daiso Japan can do online retails just like most stores are doing today and do deliveries or pickups to reach customers who cannot go to physical stores

Direct Marketing

• In direct marketing, Daiso can distribute catalogs to inform and reach consumers about their products