CASE - 4 Proposal Writing

University has launched an Incubation Center which facilitates Startups and Business ideas

coming from its students in different ways. If you have a startup or a business plan, send your written short business proposal to Entrepreneurial & Startup Initiative Society to be shortlisted for a

presentation of your product.

proposal must include:

1. Problem and your Solution
2. Business plan as per Business Model Canvas
3. Market Prospects

Amid the global pandemic turmoil, the significant market potential I witnessed is taking the company offline online. In the COVID-19, then, the company concept is 'e-commerce of organic soap.' As technology advancement is becoming increasingly relevant and progressing, the digital cycle is acting as a frontline. Individuals and the general population are now preferring online shopping. In addition, they take the utmost care to control the spread of the virus. Thus, e-commerce has become an essential part or essence of the life of all. While my company plans 'e-commerce of organic soap'. The soap contains all organic compounds which will help in fighting germs by keeping the body soft and supple.

Step-by-step explanation

Proposal for the new business plan:

1. Problem and solution:

Amid the global pandemic turmoil, the significant market potential I witnessed is taking the company offline online. In the COVID-19, then, the company concept is 'e-commerce of organic soap.' As technology advancement is becoming increasingly relevant and progressing, the digital cycle is acting as a frontline. Individuals and the general population are now preferring online shopping. In addition, they take the utmost care to control the spread of the virus. Thus, e-commerce has become an essential part or essence of the life of all. While my company plans 'e-commerce of organic soap'. The soap contains all organic compounds which will help in fighting germs by keeping the body soft and supple.

2. Business plan as per Business Model Canvas:

a) Key research of the market: Since we plan to establish the e-commerce of organic soap before it begins, studying the demand dynamics in the respective target market is quite relevant. That will entail reading about our rival firms, the number of goods they have, and market share.

b) Brand registration: When we are finished with the development portion, it is really important to sign our brand so it has the ISO label. Hence, citizens trust brands to win consumer confidence, our company will follow all necessary quality standards so we can have the ISO mark over it. In fact, the platform will be convenient and usable, so that customers can buy the items they like.

c) Key Partners allocation: Once the software and website are ready and we are completely prepared to go live but it is important to appoint numerous main collaborators before that. In terms of venture firms, the main stakeholders would be because we have earned support from some donors or it may be Logistics Company allocations. Since, the target market will be wide and planning to cater or cover each country for which all logistics operations should be region-wise convenient. So, we will represent our clients in less than 48 hours after the customer places their order. It will have a very good impact on the mind of the customer.

d) Evaluation of cost structure: If we wish to draw more of the clients, and want to build a brand identity, so focusing on the quality of our goods is crucial. This must be determined before the product line is released. Since we have already studied our rivals in such a way that the cost structure should suit the consumer's purse. If our selection of goods is cost-effective, we will draw the market within a very limited time span.

e) Marketing and promotional activities: A strong marketing plan is very useful in creating brand awareness and building a client base. It also includes a plan that focuses on how we'll reach out to our consumers. It should have the following strategical parameters:

This is because the environment is digitalized and nearly everybody is on Facebook these days, we can take advantage of the global media to promote our business and goods.

Daily promotions such as Google advertising, Facebook advertising, a clear profile of our company on Instagram, and other social networking sites would attract the majority of customers and ultimately build our brand image amongst our customers. Although this is an expensive communication practice, it does yield really good outcomes

3. Market Prospects:  Brand extension and updating are very important to be in the market for even longer periods. Therefore, when the revenue starts to arrive, we will diversify it into other industries such as: developing new product diversity, updating goods, extending industry into other markets and other geographical areas. When such tactics are pursued, then in a very short span of time we will become a company.

i. Personnel in a company should be properly advised on preventive protection communication policies and methods with the consumers. Thus, there will be zero contact delivery of the product.

ii. Sometimes putting digital reality right into the consumer's hands would create more sales and a more engaging user interface. The organization must administer frequent check-ups for its staff to guarantee their safety, in order to preserve the faith.

iii. A futuristic retail add-on is the concept of a thermal camera which assesses body temperature. It is as it would help in managing the distribution of COVID-19, and the products will be distributed to both employees and consumers. Therefore, testing body temperature should be achieved on both hands. Therefore, it would help to improve confidence and stay linked to 'e-commerce of organic soap'.