Your client the Center for Disease Control and Prevention is a government entity charged with preparing the public for outbreaks of disease, pandemics and/or potential disasters

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Your client the Center for Disease Control and Prevention is a government entity charged with preparing the public for outbreaks of disease, pandemics and/or potential disasters. 

One of the dilemmas faced by local, state and federal governments when a health epidemic looms is how and when to warn residents of the danger. If government officials issue warnings too soon or too often where a major epidemic does not end up occurring there is a risk that citizens will become desensitized and learn to disregard the warnings. On the other hand officials face criticism if they fail to warn citizens in a timely manner.

Consider a "twindemic" scenario in which this year's flu epidemic is predicted along with the current pandemic.  There is a 70 percent chance that the flu will reach epidemic status. There is also a chance that the flu season will be typical without serious consequences.  As their agency of record, what steps would you take immediately to inform citizens? What channels of communication would you use? How would you  structure the message?