Your client the Center for Disease Control and Prevention is a government entity charged with preparing the public for outbreaks of disease, pandemics and/or potential disasters. 

One of the dilemmas faced by local, state and federal governments when a health epidemic looms is how and when to warn residents of the danger. If government officials issue warnings too soon or too often where a major epidemic does not end up occurring there is a risk that citizens will become desensitized and learn to disregard the warnings. On the other hand officials face criticism if they fail to warn citizens in a timely manner.

Consider a "twindemic" scenario in which this year's flu epidemic is predicted along with the current pandemic.  There is a 70 percent chance that the flu will reach epidemic status. There is also a chance that the flu season will be typical without serious consequences.  As their agency of record, what steps would you take immediately to inform citizens? What channels of communication would you use? How would you  structure the message?

TV and FM Radio; The primary source of critical information to the public in the event of disasters and emergencies.

1.Keeping us up to date with what's happening.

• Daily updates and special reports.
• Live-streamed reporting.
• Breaking news coverage.
• Daily interviews with elected officials and public-health experts.
• Regular announcements to educate citizens to stay healthy 

2.Keeping us entertained and distracted.

• Launching new shows.
• Concerts to raise funds.
• Celebrations of the health care professionals on the front lines.
• New more family-friendly content.

3,Rapidly adjusting their calendars and adopting operations and programming

• Shows recorded without its audience.
• Changes to their operations to abide by social distancing.
• Educational programming.
• New programs to support faith communities.

for Communication channels can be categorized into three principal channels: (1) verbal, (2) written, and (3) non-verbal. Each of these communications channels have different strengths and weaknesses, and oftentimes we can use more than one channel at the same time.

Verbal Communication

Most often when we think of communication, we might imagine two or more people speaking to each other. This is the largest aspect of verbal communication: speaking and listening. The source uses words to code the information and speaks to the receiver, who then decodes the words for understanding and meaning. 

structuring the message

Before an outbreak is recognized and an investigation begins, limited numbers of persons might be exposed to health risks without experiencing illness. As increasing numbers of persons are exposed to the risk or become ill, healthcare providers and others might become aware of the higher than expected number of illnesses and begin reporting the unusually high occurrences to local and state health authorities. This situation is often what prompts an outbreak investigation, and as that outbreak evolves, communications about it must evolve as well.

In today's 24-hour news and digital media environment, people constantly receive information from many sources, ranging from print media to television to alerts and social media on mobile devices. Immediately after the news media or community learns of a public health-related outbreak investigation, they want to know what is happening and who is affected. When the cause is rare but might cause substantial harm, news outlets often treat the event as breaking news and begin sustained coverage. From the beginning of an event to its resolution and follow-up, public health authorities are expected to provide the news media with timely, accurate information and answers about the outbreak's effects.

Risk communication literature identifies four factors that determine whether an audience, including journalists, will perceive a messenger as trusted and credible, including Empathy and caring, Honesty and openness, Dedication and commitment, and Competence and expertise.

Step-by-step explanation

TV and FM-used in radio and television broadcasting, cell phones, two-way radios, wireless networking and satellite communication among numerous other uses, radio waves are used to carry information across space from a transmitter to a receiver, by modulating the radio signal (impressing an information signal on the radio wave by varying some aspect of the wave) in the transmitter. 

1. keeping us up to date with whats happening. nformation today takes only seconds to access, thanks to the power of technology. With just a few keystrokes, people can view the content they want, when they want. However, that doesn't mean everyone is updated at all times when it comes to the news. We work, we play sports, we go out with friends—we do a lot of things. And this makes it easy to lose touch with what's going on in the world around us.
2. Even with our hectic schedules, it's essential that we keep ourselves informed of current events, especially in today's internet age, which has everyone and everything connected. Appreciating frontlines by their dedication at work for us to be updated to give praise and appreciation.
3. facing TV producers at the moment as they try to keep their shows as lively as possible, despite not having a studio audience.