1) You are the marketing manager of Citibank’s Online Banking Division. How would you apply the concepts of providing value and customer satisfaction and retention to designing and marketing effective online banking?

2. Locate two examples (e.g., advertisements, articles, etc.) depicting practices that are consistent with the societal marketing concept and two examples of business practices that contradict this concept. Explain your choices.

3. Apply each of the concepts featured in the section describing the development of the marketing concept to manufacturing and marketing high-definition TVs.

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