Assignment 1: Alfa Romeo (Positioning Statement and Motto) Let your creativity run wild with Assignment 1. You will be constructing a new positioning statement and motto. Put some thought into it and your motto might give the stakeholders over at Alfa Romeo something to scratch their head about – you never know! Positioning Statement and Motto for Alfa Romeo who are the target customers for this brand how could the company reach it’s customers. what method of media would the company use? What would grab the customers attention? Define the customers according to their demographics. What do these target customers value? who are the brand’s competitors? what product category does the brand fit into? what frame of reference will customers use in making a choice to buy this car/ what other brands or companies might customers compare this brand to? How is this company better then its competitors? what is the brand”s USP? What is the brand’s uniqueness?

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