company name: (pepisco)(pepisco)(pepisco)(pepisco)(pepisco)(pepisco)(pepisco)(pepisco)(pepisco) Major Point of View (MPOV)- presentation proves this perspective on  relative to its industry/top competitors

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company name: (pepisco)(pepisco)(pepisco)(pepisco)(pepisco)(pepisco)(pepisco)(pepisco)(pepisco)

Major Point of View (MPOV)- presentation proves this perspective on  relative to its industry/top competitors. Research identifies MPOV on . ?Arguments - factors that cause, drive, prove, and/or support the MPOV to differentiate  from competition ?Evidence - factors that support and prove your arguments relative to competition. Evidence is fact based & not opinion based. Conducting Research - Finding your Major Point of View ?Research should uncover several MPOVs where  excels relative to its competition. The MPOV you choose should have the strongest arguments & evidence. ?Google  to find its industry and top 2 competitors ?Portfolio companies operating in many different industries can be a challenge ?Read the last 2 annual reports (AR), executive summary, or notes to shareholders for  and the top 2 competitors. Focus on the narrative & don't get lost in the financial numbers in the annual report. ?Research articles about  and it's top 2 competitors to see what insights exist on successes or challenges faced. ?Research what third party organizations are saying about . (JD Power, etc.)

The MPOV Cannot be an Argument

?The MPOV statement CANNOT also be an argument

?MPOV - Company C leads the industry in $ profits because of...... 3 arguments

?(pepisco) leads in profits because of 3 arguments of things it does better than its competition, it does not lead in profits because it leads in profits. DO NOT confuse arguments and the MPOV.

? proof of superiority to the top 2 competitors. Multiple data points are better than 1. Profit leadership the last 3 years is stronger than for 1 year.

?IF MPOV is leads in profits then Argument 1 cannot be the profits of company. Profits are the resulting MPOV because of 3 arguments

Expert Answer

Differentiates the company on the argument vs. the top 2 competitors

•Should be data based, not opinion based

•Multiple data points (years, products, etc.) better