question archive In pricing, a product cost works as a floor and customer perception of the value of a product works as a guide to price a product

In pricing, a product cost works as a floor and customer perception of the value of a product works as a guide to price a product

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In pricing, a product cost works as a floor and customer perception of the value of a product works as a guide to

price a product. Explain why it is a good idea to price a product according to the value perception of the customers. 

Also, give some examples of products in which the company has used the value-based pricing technique.

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