question archive Assume you are a brand manager launching a new snack high-end snack food
Assume you are a brand manager launching a new snack high-end snack food
Subject:MarketingPrice: Bought3
Assume you are a brand manager launching a new snack high-end snack food. You are targeting families with one child or more and with a dual income between $60,000 - 100,000/year. Your target areas are Toronto, Ottawa and Vancouver. What balance would you recommend among your sales promotion, direct response communication and online digital channels. What specific activities would you recommend? Assuming direct mail is a component of the campaign, how would you find the mailings? Make a tactical plan and break down for your answer, including a summary paragraph. Justify your choices.
