1) The fallacy, appeal to the person (ad hominem), occurs when you criticize the person making the claim rather than the claim itself

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1) The fallacy, appeal to the person (ad hominem), occurs when you criticize the person making the claim rather than the claim itself. True False
2)  McDonald's use of the phrase "I'm lovin' it" is a good example of which advertising techniques? Misleading comparison

Identification

Weasel words

Slogan
3) Which of the following would be considered an example of a weasel word used in an ad?

Just do it. (Nike)

Coconut oil may reduce those pesky stretch marks.

Brand X mouthwash keeps your breath fresh twice as long as Brand Y.

Beyonce drinks Pepsi, and who wouldn't want to be like her?
4) ------------ are catchy, memorable phrases often used in advertising campaigns.

Slogans

Weasel words

Misleading comparisons

Identification