question archive 1) The fallacy, appeal to the person (ad hominem), occurs when you criticize the person making the claim rather than the claim itself
1) The fallacy, appeal to the person (ad hominem), occurs when you criticize the person making the claim rather than the claim itself
Subject:PsychologyPrice:3.87 Bought7
1) The fallacy, appeal to the person (ad hominem), occurs when you criticize the person making the claim rather than the claim itself. True False
2) McDonald's use of the phrase "I'm lovin' it" is a good example of which advertising techniques? Misleading comparison
Identification
Weasel words
Slogan
3) Which of the following would be considered an example of a weasel word used in an ad?
Just do it. (Nike)
Coconut oil may reduce those pesky stretch marks.
Brand X mouthwash keeps your breath fresh twice as long as Brand Y.
Beyonce drinks Pepsi, and who wouldn't want to be like her?
4) ------------ are catchy, memorable phrases often used in advertising campaigns.
Slogans
Weasel words
Misleading comparisons
Identification
Purchase A New Answer
Custom new solution created by our subject matter experts
GET A QUOTE
Answer Preview
Answers:
1.
is True, as the fallacy, appeal to the person, occurs when someone attacks the person giving an argument, rather than the argument under consideration. e.g. You shouldn't vote for Donald Trump because he's been married three times, which we can relate to our question easily.
2.
is slogan advertising technique,
As, a slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product.
3.
is beyond drinks pepsi, and who wouldn't want to be like her.
As Weasel words are phrases used in advertising which convey an impression of meaning without actually saying it. When taken literally, the phrase is demonstrably true. However, the impression that the reader gets from the phrase is different than what is actually being said. And in question the indication and meaning both are different.
4.
is slogan.
Slogan are catchy, memorable phrases often used in advertising campaigns.
