question archive Royal Caribbean Cruise Lines operates in an industry in which there have been declining sales
Royal Caribbean Cruise Lines operates in an industry in which there have been declining sales
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Royal Caribbean Cruise Lines operates in an industry in which there have been declining sales. Assume that the decreases in Royal Caribbean's business are the result of a trend toward taking several short vacations to the mountains or the beach during the year rather than one long annual vacation. Which dimension of the general environment would be most responsible for this decline in business?
Legal
Sociocultural
Technological
Economic
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Answer - B) Sociocultural
Sociocultural refers to the customs and traditions of the society in which business exists. Social change refers to the change in living, taste, preferences and education level of the people living in the community. Here, people prefer to take vacations in the mountains.
