Ready-to-drink Beverage Habits and Ecology (Total Marks 20 – Each Question carries 4 Marks) What is the importance of handling huge quantity of waste generation from beverages at least in all Metros, Mini Metros, Big and Medium Towns in India, as a part of ecology macro environment responsibilities on an organisation? (Hint: PESTEL Factor) Can a “Refill model whereby selected important stores in various localities is taking care of refilling” in beverages products work? What kind of Retail Vendor Incentives may be needed to be given to administer this model? What are the practical difficulties in this distribution strategy? Can a “IoT-connected refill vending machines dispensing “a part of business model work well, particularly in middle- and upper-class localities? What could be the difficulties? Interact with about 3or 4 big or medium size vendors in your selected town/locality and enunciate their response to your preferred solution

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Ready-to-drink Beverage Habits and Ecology (Total Marks 20 – Each Question carries 4 Marks)

1. What is the importance of handling huge quantity of waste generation from beverages at least in all Metros, Mini Metros, Big and Medium Towns in India, as a part of ecology macro environment responsibilities on an organisation? (Hint: PESTEL Factor)
2. Can a “Refill model whereby selected important stores in various localities is taking care of refilling” in beverages products work? What kind of Retail Vendor Incentives may be needed to be given to administer this model? What are the practical difficulties in this distribution strategy?
3. Can a “IoT-connected refill vending machines dispensing “a part of business model work well, particularly in middle- and upper-class localities? What could be the difficulties?
4. Interact with about 3or 4 big or medium size vendors in your selected town/locality and enunciate their response to your preferred solution. Mention the Name of the Town and retailer Shop Name in your answer.
5. What kind of re-orientation is needed to be done by the organisation in terms of product strategy along with integrated marketing communication strategy? (Hint: Functional Level Strategy)