question archive Communication is a tool marketers use to persuade consumers to act in a desired way
Communication is a tool marketers use to persuade consumers to act in a desired way
Subject:MarketingPrice: Bought3
Communication is a tool marketers use to persuade consumers to act in a desired way. Communication takes many forms; it can be all the following except : a ) verbal b ) visual C ) systematic d symbolic Question 6:- Which of the following statements is NOT true about spokespeople? a) When message comprehension is low, the expertise of the spokesperson has little impact on the receiver's attitude b ) A physically attractive model always enhances message credibility C) Consumers with strong ethnic identities are more likely to be persuaded by endorsers with similar ethnicity than individuals with weaker ethnic identities d) the endorser's credibility substitutes for corporate credibility, therefore, companies are sure to hire highly credible spokespeople to overcome the lacking credibility of the company itself. Question 7:- Opinion leaders disperse information about the product or service category they are experts in: a ) while gaining nothing at all b ) knowing they will receive some material gain from the companies C) to satisfy a psychological need d) b and c
