What distribution channel does Google Chrome use to earn revenue ? And if OnePlus offers its web browser services what distribution channel should it use.?

 

Answer:

Google Chrome uses the internet as its distribution channel. By use of the internet, Google Chrome is able to reach millions of its target customers. The distribution component of the brand's marketing mix is typical of other online businesses of the Google Company which utilizes the internet to distribute its products. 

It means that the products of the company are available around the world by just browsing the internet. To reach its clients and provide the product that is being offered to the clients, a company such as Google depends on the internet to earn its revenue. Internet distribution strategy contributes to Google Chrome's success as it maximizes the company's efficiency through the ubiquitous nature of the internet. 

In the same way, OnePlus could use several distribution channels for its products. Since it is not a services company like Google Chrome, it may need to have more than one distribution channel. However, it can also use direct marketing (especially the internet) to distribute its products to customers. Here, the company will operate like Amazon where customers go directly to the company's website to place orders and specify where they would like to receive them. 

Another channel that the company can use is to distribute its product through service providers. The company can add to its sales by taking more products to various stores that will initiate marketing campaigns for the products. As such, the company will be in a position to compete better with other brands within the market. Lastly, there could also be the use of brick-and-mortar electronic dealers. This involves the distribution of the products to the brick-and-mortar stores where consumers who do not like to purchase online can go and make their purchases, look at the products and select them based on their preferences. 

References

Koçak, S. (2019). Google's localization strategy in marketing communication techniques by using Doodle: Doodle examples in Turkey.