question archive Elizabeth Bailey is the owner and general manager of Princess Brides, which provides a wedding planning service in Southwest Louisiana
Elizabeth Bailey is the owner and general manager of Princess Brides, which provides a wedding planning service in Southwest Louisiana
Subject:MathPrice:2.87 Bought7
Elizabeth Bailey is the owner and general manager of Princess Brides, which provides a wedding planning service in Southwest Louisiana. She uses radio advertising to market her business. Two types of ads are available - those during prime time hours and those at other times. Each prime time ad costs $390 and reaches 8,200 people, while the off-peak ads each cost $240 and reach 5,100 people. Bailey has budgeted 1,800 per week for advertising. Based on comments from her customers, Bailey wants to have at least 2 primetime ads and not more than 6 off-peak ads.
a. Formulate an integer linear programming model for Bailey to reach the maximum number of people.
b. Find the optimal integer solution for the problem.
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