question archive Q#1 Which role should marketing managers play in helping to formulate business-level (SBU) strategies in a large diversified firm such as Nestle? What kinds of information are marketers best able to provide as a basis for planning? Which issues or elements of business-level strategy can such information help to resolve? (10) Q#2: Assume yourself as marketing manager of any manufacturing firm (mention as per your choice
Q#1 Which role should marketing managers play in helping to formulate business-level (SBU) strategies in a large diversified firm such as Nestle? What kinds of information are marketers best able to provide as a basis for planning? Which issues or elements of business-level strategy can such information help to resolve? (10) Q#2: Assume yourself as marketing manager of any manufacturing firm (mention as per your choice
Subject:MarketingPrice: Bought3
Q#1 Which role should marketing managers play in helping to formulate business-level (SBU) strategies in a large diversified firm such as Nestle? What kinds of information are marketers best able to provide as a basis for planning? Which issues or elements of business-level strategy can such information help to resolve? (10) Q#2: Assume yourself as marketing manager of any manufacturing firm (mention as per your choice.) Write a draft mission statement for your company. Identify which (if any) of the growth strategies discussed in class your plan will pursue, based on your still very preliminary thinking. Determine why that strategy does or does not make sense, compared to the other alternatives. Set the objectives that your plan or project is intended to accomplish, measured in terms of sales and/or market share and profit contribution, over a specified time frame. (10) Q#4: Drinking water pollution (contamination) has become a serious problem in many countries. What problems and opportunities does this present for what consumer and industrial goods? (10)
