1) Revi Technology Inc

Subject:ManagementPrice:3.87 Bought7

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1) Revi Technology Inc. has three computer product lines: laptops, desktops and tablets. The company's marketing team recently conducted a market research and found out that their products were less popular among customers due to their below-average functionalities and designs. To win back their customers, Technology Inc. decided to target and allocate majority of its resources to the laptop market, which has always been its top-selling product line. The company expected the addition of distinct features and a brand-new design of laptops would allow it to charge premium prices and attract a large group of customers. Based on the above information about Technology Inc.'s market segmentation, the company is pursuing a

Focus strategy

Segmentation strategy

Differentiation strategy

Standardization strategy

2)  According to Porter's generic strategies, company with a cost leadership strategy creates competitive advantage throughand targets a market.

Differentiation; broad

Differentiation; narrow

Low cost; narrow

Low cost; broad

3) Which of the following is the definition of product proliferation?

new Products cater to the needs of all market segments and everything is served in the market, so there is no competitors to enter the industry

Companies charges prices which are below what is required to maximize profits in the short-run to deter entry of new competitors

The development of new or improved products that replace the existing products

Companies provide long-run commitment to the market by investing in research and development of products