question archive Companies that focus on a product's tunctional demands drives are lkely to pursue an) --------- strategy, while those that focus on customers' social and emotional needs in adcition to the product's functional aspecm use----------- strategy Mutiple Choice cost leadership and differentiation Function; emotional dflerentiesion cost wadeship
Companies that focus on a product's tunctional demands drives are lkely to pursue an) --------- strategy, while those that focus on customers' social and emotional needs in adcition to the product's functional aspecm use----------- strategy Mutiple Choice cost leadership and differentiation Function; emotional dflerentiesion cost wadeship
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Companies that focus on a product's tunctional demands drives are lkely to pursue an) --------- strategy, while those that focus on customers' social and emotional needs in adcition to the product's functional aspecm use----------- strategy
Mutiple Choice
cost leadership and differentiation
Function; emotional
dflerentiesion cost wadeship
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The correct answer is "cost leadership and differentiation".
Cost leadership is nothing but following the cheapest pricing strategy for its products which can compete on the price with other companies. These companies focus on mass market and earn higher profit. Product differentiation is the process of differentiating its products or services that provide unique features which are valued by the customers. It includes durability, after-sales service, quality, etc.
