A national survey by Ipsos Reid for the Canadian Newspaper Association reveals some interesting statistics about newspaper advertising reading habits of Canadians. Sixty-six percent of Canadians say that they enjoy reading the page advertising and the product inserts that come with a newspaper. The percentage is higher for women (70%) than men (62%), but 73% of households with children enjoy doing so. While the percentage of those over 55 years of age who enjoy reading such ads is 71%, the percentage is only 55% for those in the 18- to 34-year-old category. These percentages decrease with increases in education, as revealed by the fact that while 70% of those with a high school education enjoy reading such ads, only 55% of those having a university degree do so. Canadians living in the Atlantic region lead the country in this regard with 74%, in contrast to those living in British Columbia (63%) and Quebec (62%).

These facts can be converted to probabilities: The marginal probability that a Canadian enjoys reading such ads is .66. Many of the other statistics represent conditional probabilities. For example, the probability that a Canadian enjoys such ads, given that the Canadian is a woman is .70; and the probability that a Canadian enjoys such ads, given that the Canadian has a college degree is .55. About 13% of the Canadian population resides in British Columbia. From this and from the conditional probability that a Canadian enjoys such ads, given that they live in British Columbia (.63), one can compute the joint probability that a randomly selected Canadian enjoys such ads, and lives in British Columbia (.13)(.63) = .0819 . That is, 8.19% of all Canadians live in British Columbia and enjoy such ads.

 

1)What might be some factors that contribute to fact that about 10% more Canadians in the Atlantic region than in other regions of the country enjoy reading newspaper ads?

Some of the factors that contribute to fact that about 10% more Canadians in the Atlantic region than in other regions of the country enjoy reading newspaper ads includes; first, the population in this area usually focus on intense study as employers, academic puzzle and policy markets, on the best way of boosting immigration, thus boosting the regional economy.

Step-by-step explanation

This means there are more people who are interested in reading news ads and global updates thus the high percentage. Secondly, research shows that Atlantic Canada offers conducive environments to immigrants and treats them fairly by giving them higher wages, higher employment rates , less discrimination, yet the area still fails to attract newcomers and has the lowest retention rates in Canada( McKay 2000). 

This means that Atlantic Canada stays with the same people who enjoy reading newspaper ads. Also, Atlantic Canada has a low birth rate compared to other parts of Canada and often young and middle aged people usually relocate to other places. Studies show that approximately 20000 jobs in Atlantic Canada are unfilled. This means this region has a shortage of young and energetic people to work, instead it has a high population of people about the retirement age, who according to research, they enjoy reading newspaper ads. 

Additionally, the death rate in Atlantic Canada is excessively high compared to other regions such as British Columbia, Ontario and the Prairies. For example, since 1996, Labrador and Newfoundland schools have lost approximately 1/3 of their students (McKay, 2000). The death rate in this region is higher compared to their birth rate, and the average age is almost three years older than the Canadian average of 41 (Reid, 2006). 

Also the Harris Centre in New Brunswick had an actual population decline in 2016 and has lost one fifth of its school-age children in the last two decades (Reid, 2006). Finally, Atlantic Canada I a rural cold region, which is also not very diverse. Discrimination in terms of race, language and ethnicity is also law considering that it is not a big city but a rural area (McKay, 2000).