question archive New product development team at Nestle Pakistan has come up with 5 valid and workable concepts for a new brand of coffee, their greatest concern at this point is: 'COST of Development and Launch, when majority of the concepts are receiving positive response from target audience in concept testing'
New product development team at Nestle Pakistan has come up with 5 valid and workable concepts for a new brand of coffee, their greatest concern at this point is: 'COST of Development and Launch, when majority of the concepts are receiving positive response from target audience in concept testing'
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New product development team at Nestle Pakistan has come up with 5 valid and workable concepts for a new brand of coffee, their greatest concern at this point is:
'COST of Development and Launch, when majority of the concepts are receiving positive response from target audience in concept testing'.
How will you address the above mentioned concern, by focusing on the pros and cons of concept testing and cumulative expenditure curve, if given a chance in one of the team meetings?
