TASK 1: Holding a Meeting

Hold a 15-minute meeting using the provided agenda. As you engage in the meeting, you must stick to the agenda, monitor the time, participate in the discussion and take down notes.

Topic:

The XYZ University is planning to offer a new study abroad program to all courses. The program will be held in Bangkok, Thailand in summer 2018. How can you best promote this program to students?

Agenda:

1. List five possible methods to promote the program. (5 mins.)
2. Identify strengths and weaknesses of each method. (5 mins.)
3. Vote for the three best methods. (2 mins.)
4. Write three action items. (3 mins.)

 

TASK 2: Writing the Meeting Minutes: (40 minutes)

After the 15- minute meeting, write the meeting minutes following the given guidelines. Be guided with the rubrics for grading.

 

Minutes of the Meeting

 

I. Agenda (Topics)

II. Attendees

III. Summaries of each agenda item discussed

IV. Action items (Decisions)

               Person responsible

               Deadline

V. Adjournment

Next Meeting

                             Date and Time

                             Location

                              Agenda items

 

I. Agenda: New study abroad program to all courses. How can you best promote this program to students?

II. Attendees: Board of Directors, Co-teachers

III. Summaries of each agenda item discussed: *List five possible methods to promote the program.*

First, we need to know who are the students. For whom are the new courses.

We need utilize your participants Your participants are the key to your marketing. Students who major in journalism, design, visual communications, film production, and graphic design are perfect potential content marketing creators for your programs.

Second, we can promote thru social media. Advertising and promoting. Using social media in our new generation is the key. MAybe it is quite tiring but if you are patient for sharing and posting it might help a lot. Social media is your partner. Once students give you a follow, it's only a matter of time before they're choosing a program. Surveys show that the majority of people use social medias when choosing their next travel destination, so having a high-quality Instagram is a crucial strategy of study abroad advertising.

Third, Blogging. As we all living in this type of technology and generation, promoting this thru blogging would help so much. A lot of students already blog their experiences abroad so utilize their content and also it gives positive reviews and impact. It can be a near self-sustaining platform. This provides a personal platform where students can share deep experiences they've had abroad. Blogs also helps with your visibility online and are a great study abroad advertising tool. So do some research and incorporate strategic keywords.

Fourth, highlight the positive benefits and advantage. Try to be direct to the point. Don't be afraid of attacking the negative head on. Showcase why students don't think studying abroad is possible and prove them wrong. Addressing the negative is a strong marketing strategy for student recruitment. Most stereotypes are easy to attack. Disproving the common misconceptions and educating students on why study abroad is possible for everyone will open up a new realm of students. For example, here's the most common stereotype: "Studying abroad is way too expensive, and I don't think I can afford it." Use this exact sentence and advertise the various options that make studying abroad more affordable. Create an Instagram post that says, "Studying abroad is way too expensive, and I don't think I can afford it." Attach the caption, "Swipe right for why studying abroad is affordable and for various solutions to the price tag!" 

Fifth, WOM, or Word of Mouth Marketing. Unique pamphlets and posters. Some may say paper advertising is phasing out, but we say not when it's appealing to current trends! Have alumni hang posters around campus and distribute pamphlets that make students laugh, take them by surprise, or grab their attention. Pro tip: A successful study abroad advertisement doesn't look like a study abroad advertisement. Try also to become creative and apply some fun and eye catching phrase or promos. Offer connections or promos that cater to your audience. If you have the budget, pay for alumni to take students interested in studying abroad to coffee or offer incentives. For example, start a competition among your alumni over who can market to the most potential recruits; whoever talks to the most students wins a bluetooth speaker.

Identify strengths and weaknesses of each method:

First, strength is if the students got interested when it comes to the courses that we offer. If they are willing to study there and they love the course. Weakness, if the subjects under the course is quite many for the student to absorb.

Second, Social Media can be helpful and unhelpful. Not all the students has an updated access or gadgets. Lack of access but if they saw it social media, links might be attach so that they can easily access the website for them to enroll or inquire.

Third, Strength by blogging is they can justify that the offer is legit and true. Student can be persuade by the blogger's experience. Weakness is not all can access or does know how to navigate social media sites.

Fourth, this case is depend on how the student look forward for the offer. If ever the student find it hard it handle, maybe they can't continue. But if the student is satisfied, that is the time we can grab the opportunity to persuade them.

Fifth, this idea is kinda 50/50 in our situation due to pandemic. Maybe we can share this by friends and about the posters, we can share and post it to our social media accounts.

Vote for the three best methods.

Personally, I prefer them all. it kinda connected due to our situation right now. Maybe we can combine and mixed the strategies and other ideas to become eye catching and accesible.

IV. Action items (Decisions)

               Person responsible

               Deadline

V. Adjournment

Next Meeting

                             Date and Time

                             Location

                              Agenda items