question archive A chain of coffee shops has gained a large market share in a big city because customers feel its coffee tastes better than its competitors' coffee

A chain of coffee shops has gained a large market share in a big city because customers feel its coffee tastes better than its competitors' coffee

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A chain of coffee shops has gained a large market share in a big city because customers feel its coffee tastes better than its competitors' coffee.

Number of firms?

a) one

b) few

c) many

Type of product?

a) unique

b) identical

c) differentiated

d) anything

Entry?

a) Easy

b) Challenging

c) Impossible

Market model?

a) monopoly

b) monopolistic competition

c) perfect competition

d) oligopoly

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This is an example of monopolistic competition. It is an industry with many firms offering differentiated products. Entry into the market is easy since there are not excessive regulations or extreme fixed costs.