Alva Group
Subject:LawPrice: Bought3
- Alva Group. (2017). CEO Reputation vs. Corporate Reputation. Retrieved from: http://www.alva-group.com/en/case-study/what-is-the-relationship-between-ceo-profile-and-corporate-reputation/
Consider and discuss the following:
- How important is the reputation of a business?
- How important is CEO's reputation to the reputation of the business itself?
- Is it better to have the reputation of being powerful or of being fair? For example, do you want to be insured by a company that always wins, or by an insurance company that is willing to allow the benefit of any doubt?
- Goodwill is the technical word for the asset of a company being worth more than the sum of its parts. How would you measure the Goodwill of a company in dollar figures?
