question archive Afterpay Limited is a locally owned public company, deriving revenue from the provision of digital payments services

Afterpay Limited is a locally owned public company, deriving revenue from the provision of digital payments services

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Afterpay Limited is a locally owned public company, deriving revenue from the provision of digital payments services. The company employs approximately 250 people, operates in Australia, New Zealand, Europe, and the United States, and is administered from its head office in Melbourne. However, due to COVID19 related uncertainties and to take advantage of better technological advancements, plus big and better economy, Afterpay Limited has decided to relocate its head office USA. Afterpay has to make a decision between California - Silicon Valley, New York and Chicago.

Question: Which is the best state for the company to relocate based on the PESTEL and Porter Industry Analysis relating to the digital payments service.

 

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