question archive 1)An advertisement that informs people what a company is, what it can do, and where it is located is referred to as a(n) A
1)An advertisement that informs people what a company is, what it can do, and where it is located is referred to as a(n) A
Subject:ManagementPrice: Bought3
1)An advertisement that informs people what a company is, what it can do, and where it is located is referred to as a(n)
A.competitive institutional advertisement.
B.competitive product advertisement.
C.reminder institutional advertisement.
D.advocacy institutional advertisement.
E.pioneering institutional advertisement.
62.Bridgestone uses institutional __________ ads in its "One Team. One Planet" campaign to inform people about its rubber tree farms, tire recycling, and environmentally friendly factories.
A.pioneering
B.competitive
C.reminder
D.political
E.advocacy
63.Recent Bayer ads stating, "We cure more headaches than you think," are intended to inform consumers that the company produces many products in addition to aspirin. What type of ad is this?
A.pioneering institutional advertisement
B.competitive institutional advertisement
C.advocacy institutional advertisement
D.reminder institutional advertisement
E.subliminal institutional advertisement
64.When Philip Morris changed its name to Altria, it ran __________ institutional ads to inform consumers.
A.competitive
B.advocacy
C.pioneering
D.reminder
E.stakeholder
65.An ad for an international consulting firm was intended to communicate the company's philosophy - that you can be big and nimble at the same time - rather than to sell any one particular service the company provides. The ad is an example of __________ institutional advertising.
A.competitive
B.pioneering
C.advocacy
D.reminder
E.political
66.The purpose of competitive institutional advertisements is to
A.promote a specific brand's features and benefits.
B.tell people what a company is, what it can do, and where it is located.
C.state the position of a company on an issue.
D.reinforce previous knowledge of a product.
E.promote the advantages of one product class over another.
67.America's dairy farmers and milk processors use their "Got Milk?" campaign to increase demand for milk relative to other beverages. This campaign would consist of __________ ads.
A.competitive institutional
B.competitive product
C.advocacy
D.pioneering product
E.pioneering institutional
68.The "Got Milk?" ad shown above is an example of which type of advertising?
A.reminder institutional
B.competitive institutional
C.pioneering institutional
D.product advocacy
E.product differentiation
69.The state of Florida Department of Citrus developed the "To Your Health" campaign to show the benefits of orange juice. The goal of these ads is to increase demand for orange juice as it competes with other beverages. This is an example of a __________ advertisement.
A.competitive product
B.product advocacy
C.competitive institutional
D.pioneering product
E.pioneering institutional
70.The Beef Council promotes a series of ads in which the tag line is "Beef - it's what's for dinner." The purpose of these ads is to encourage the audience to eat more beef. This type of ad is a(n) __________.
A.reminder institutional ad
B.pioneering institutional ad
C.product institutional ad
D.competitive institutional ad
E.advocacy ad
