In the last decade, there has been a dramatic expansion in the Philippines of small retail convenience stores (such as / Eleven, Mini Stop. Dalikyat, Family Mart and All Day) although their prices are generally much higher than prices on large supermarkets. Using the consumption theory (Maslow's Hierarchy of Needs and Model of factors influencing behavior) explain the success of these convenience stores? *

This is quite an interesting question.

Maslow's hierarchy of needs is a motivational theory in psychology of human needs: physiological, safety, love, esteem, and self-actualization. To link this theorem to the dramatic expansion of retail stores in the Philippines you just need to realize about how there are certain needs that humans needs satisfy before moving on to other needs in this case physiological. The basic concepts of this theory is the relation between human needs and consumer behavior. People have basic needs that they strongly desire to satisfy and they will do anything to satisfy these needs example foods and beverages which is conveniently found in retail stores near their houses. Now, relate these basic needs to products and services that people want to sell to consumers. When you determine the basic needs of the consumers, you found the answer to these needs which in this scenario service or products hence the proliferation of retail stores.

Step-by-step explanation

Although as stated, retail stores' product prices are higher compare to large supermarkets, these convenient stores are usually located in areas which are heavily populated. It is a very good marketing strategy because they know that people will still undoubtedly buy from them because of their physiological needs.