question archive Emily, an Advertising major, has just completed her junior year at a major state university and has been hired as a summer intern at a market research firm
Emily, an Advertising major, has just completed her junior year at a major state university and has been hired as a summer intern at a market research firm
Subject:BusinessPrice: Bought3
Emily, an Advertising major, has just completed her junior year at a major state university and has been hired as a summer intern at a market research firm. Her first assignment is to do some research on the competitor firms of one of the agency's major clients. The assignment has proven to be unusually tough. Emily was asked to conduct a telephone survey, but when she identified herself as a researcher for the market research firm, important sources refused to participate in the study. The deadline was quickly approaching, and Emily desperately needed the information.
When Emily conferred with her supervisor, the supervisor told her to identify herself as a "university student who was doing research for a class project." When Emily conducted a few trial interviews using this approach, it worked like a charm. The respondents were willing to help the "student" out. Emily's supervisor was delighted and instructed her to continue this approach so that the project could be finished on time and within the budgeted cost. However, Emily is feeling uncomfortable with this approach and wants to find another way.
What should Emily say, to whom, when, and how?
Question
What are the most powerful & persuasive responses (i.e. levers) the main character could use to respond to these reasons/ rationalizations? To whom should the argument be made? When? In what context? How can they be applied to enable the main character to act on his/her values, in a way that maximises the positive impact and minimises negative outcomes for all stakeholders?
