question archive Assume you are producing and selling Ethiopian cultural clothes

Assume you are producing and selling Ethiopian cultural clothes

Subject:ManagementPrice: Bought3

Assume you are producing and selling Ethiopian cultural clothes. Customers complain the lack of creativity and quality in your product. (15 pts)a) Explain how you segment, target the market and position the product.b) Develop the marketing mix strategies (include product, pricing, place, and promotion strategy)

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