Kashmir Inc
Subject:MarketingPrice: Bought3
Kashmir Inc. started business 3 years ago by making ethnic Pashmina Shawls, that are specific to the Kashmiri region, and marketing it to potential customers. The shawls are quite expensive due to the rare kind of cashmere used and range from $200 to $800. The company experienced huge growth in sales in recent years from western countries and decided expand its marketing efforts into countries where the demand is highest and there's a potential for growth.
After thorough considerations, the company decided to place its product in the following EU countries.
· Sweden
· France
· Italy
· United Kingdom
The company however is now facing problems with PRODUCT PLACEMENT and can't decide whether to make only online presence or partner with an existing store chain for physical presence in each country.
For each of these countries, the company is trying to determine whether to market with Brick or Click model or use both Brick n' Click.
1. Analyze which model would be suited for each of these countries.
2. For each of these countries,
what potential factors shaped your choice of marketing model.
3. Determine any 2 Brick or Click platforms in each of these countries where the company can place its products and your rationale behind choosing these platforms?
