You are the CEO of an apparel company based in Sri Lanka. You plan to expand the company internationally. Critically discuss why the company should move the apparel business to Kenya and Bangladesh.

The following are the key reasons why the business should move to Kenya and Bangladesh

Reasons for moving the apparel business to Kenya

• Kenya is the Largest East African Economy: This is one one of the key reasons why this company should move its apparel business into Kenya. According to the statistics released by the KenInvest Company, Kenya is reported has the dominant country among the East African countries contributing to more than 50 percent of the region's GDP.
• Accessibility to Large Markets: Kenya is a member of regional blocks e.g COMESA with strategic geographic position thus making it the gateway to markets in East African region. The COMESA region has population of approximately 450 million and thus ready markets for the company's products.
• Ease of Doing Business: World Bank Doing Business statistics ranked Kenya number 80 out of the more than 200 economies. This findings speak volumes about the country's ease of doing business. As the country moves into this country, it will not be subjected to long process of documentation.

Moving to Bangladesh

• Strategic Location, Regional Connectivity and Global Accessibility: Bangladesh is situated in the South Asia region; this plays a central role in the region's geo-politics, geo-economics or even the geo-strategy. For instance, the country is located along Coast Bay of Bengal which offers the ideal conditions for doing business across Asian markets and Middle East markets. Also, the country is being located within South and Southern Asia, this country is close to major regional markets such as China. This factor plays significant role in boosting the company's revenues.
• Continuously Rapid Economic Growth: This is another key reason that this company need to move its apparel business to Bangladesh. According to the recent United Nations report, this country anticipate a GDP growth of 7.4 percent this year despite the challenges brought about by the COVID-19 pandemic.
• Economic and Export Zones: This is another critical factor why this business need to set up its business in Bangladesh. The country offers export oriented industrial enclaves with infrastructure facilities as well as logistic support for any foreign investor interested to setting its business in this country. Bangladesh is also building its core infrastructure such as roads, railways, highways etc.

References

Mustisya, K. (2019). Top Ten Reasons to Invest in Kenya. (Online). Retrieved from: https://theexchange.africa/countries/kenya/top-10-reasons-to-invest-in-kenya/

The InCap. (2019). Why You Should Invest in Bangladesh. (Online). Retrieved from: https://theincap.com/why-should-you-invest-in-bangladesh/