question archive A company has devised a new shower product
Subject:MarketingPrice: Bought3
A company has devised a new shower product. The product is a high-tech device that ensures sufficient water pressure through a pumping device, and automated precise temperature control. It can be controlled remotely through a smart phone and can be programmed to commence at a certain time. The device is easy to install, does not require any intrusive work or demolition, and can take a plumber ½ day versus 2 days normally. Plumbers normally charge $80/hour. It is designed to be sold into markets where water pressure has been an issue. Similar products with the same functionality are being sold at around $900. The market is highly competitive and product innovation has been lacking. Showers have typically been sold at DIY stores (i.e. Home Depot), distributors and trade ships who deal with plumbers, and show rooms that sell higher end products