question archive The approach in regards to chains that are offering "fat-and calorie-laden items to their menus" are targeting US children and adolescents through aggressive forms of food marketing and advertising practices
The approach in regards to chains that are offering "fat-and calorie-laden items to their menus" are targeting US children and adolescents through aggressive forms of food marketing and advertising practices
Subject:ManagementPrice: Bought3
The approach in regards to chains that are offering "fat-and calorie-laden items to their menus" are targeting US children and adolescents through aggressive forms of food marketing and advertising
practices. Marketers are interested in children and adolescents as consumers because they spend billions
of their own dollars annually, and are future adult consumers. It is estimated that US adolescents spend
$140 billion a year. Children under 12 years of age spend another $25 billion, but may influence another
$200 billion of spending per year. Numerous studies have consistently documented that dietary intake
patterns of American children and adolescents are poor and do not meet national dietary goals. In
addition, US food consumption trend data show a shift over the past few decades. Children and
adolescents are eating more food away from home, drinking more soft drinks, and snacking more
frequently. American children now obtain over 50% of their calories from fat or added sugar (32% and
20%, respectively). In the US, there are currently few policies or standards for food advertising and
marketing aimed at children.
The approach of other chains offering "healthy food choices" in the effort to downplay the image of
selling unhealthy foods is in response of the "Millennial" generation and their demand for healthy
alternatives. In general, Millennials say they care deeply about where their food comes from and how it
is produced. They are more likely to seek out locally grown produce, environmentally sustainable meat,
and nutritionally dense superfoods.
