question archive Given the following data from a recent Comparative Competitive Efforts page in the CIR: IndustryYour Company INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (% Your Compan $63
Given the following data from a recent Comparative Competitive Efforts page in the CIR: IndustryYour Company INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (% Your Compan $63
Subject:ManagementPrice:2.85 Bought3
Given the following data from a recent Comparative Competitive Efforts page in the CIR: IndustryYour Company INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (% Your Compan $63.00 5,000 No 4.3 400 12,000 Average $76.28 6,225 None 6.3 300 14,350 vs. Ind. Av -17.4% -19.7% Same -31.7% +33.3% -16.4% -100.0% +5.3% +1 1 .2% +1 1 .2% +1 1 .2% 80 598 598 76 538 538 10.0% Based on the above data for your company, which of the following statements is false? Your company's percentage competitive advantages and disadvantages on the8 competitive factors affecting Internet sales and market share resulted in a net_overall competitive advantage of a size sufficient to produce an 11.1% market share for your company, which was above the 10.0% average market share for the region. Your company's most powerful competitive disadvantage in Internet segment related to the fact that your company's retail price was 17.4% below the industry average. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in search engine advertising and brand advertising. Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation. Your company's biggest percentage competitive advantage in the Internet Segment related to model availability
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Answer: Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an 11.1% market share for your company, which was above the 10% average market share for the region.
Interpretation: There are 11 competitive efforts given in the chart and the rest of the statements are true. The retail price was 17.4% less than the industry average, sales volume and market share are negatively impacted by search engine advertising and brand advertising and positively impacted by brand reputation. The biggest % competitive advantage is model availability which is 33.3% higher than the industry average.
