Purpose: The SWOT Matrix is the most widely used of all strategic planning tools and techniques because it is conceptually simple and lends itself readily to discussion among executives and managers

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Purpose:

The SWOT Matrix is the most widely used of all strategic planning tools and techniques

because it is conceptually simple and lends itself readily to discussion among executives

and managers. The SWOT Matrix is effective in formulating strategies because it clearly

matches a firm's internal strengths and weaknesses with the firm's external opportunities

and threats to generate feasible strategies that should be considered. This exercise gives

you practice in developing a SWOT for a large organization.

Exercise:

1. Develop a SWOT Matrix for any University.

2. Identify at least 4 strengths, 4 weaknesses, 4 opportunities and 4 threats.

3. Clearly mention the factors that combine to give rise to a particularly strategy that

you have recommended.

4. Be specific regarding your strategies, avoiding generic terms such as forward

integration.