1) Critique the mission statement of Mcdonalds and indicate which of the nine (9) characteristics and nine (9) components of a mission statement discussed in the textbook, the company’s mission complies with.

Write an improved Mission AND Vision Statement for Mc'donalds

2) Take a mission statement of any company and highlight five major characteristics of Good mission statement in it?

Answer:

1.

The mission statement of Mcdonalds is -

“McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.”

if we analyse this mission statement with nine (9) characteristics and nine (9) components of a mission statement then the company’s mission complies with two components which are customers component and products and services component.

Improved mission statement-

Mcdonal's brand mission is to provide the exceptional quality food and services to our customers in our restaurants where we value the customers and plan to achieve their satisfaction by maintaining the healthy work environment in our restaurant and use the technology to make the business operations easy for our employees and customers.

This mission statement comprises the more than two components like customer component, concerns for employee component, product and service component, technology component.

Improved Vision statement-

"To be the fastest and quality food service provider to our valuable customers"

2.

Brand: Life Is Good:

Mission statement: To spread the power of optimism.

Five major characteristics:

1. The Life is Good brand is about more than spreading optimism - despite the fact that, with elevating T-shirt trademarks like "Oceans The Day" and "Conjecture: Mostly Sunny," it's hard not to start Smiling.

2. There are a huge load of T-shirt organizations in the world, however, Life is Good's mission separates itself with a statement of purpose goes past fun attire: to spread the intensity of hopefulness.

3. This mission is maybe somewhat sudden in case you're curious about the organization's public foundation: How will a T-shirt organization help spread confidence?

4. Life is Good answers that question beneath the overlay, where what the mission implies is clarified in more detail, with connections to programs actualized to help it: its #GrowTheGood activity and the Life is Good Kids Foundation page.

5. We truly like how elevated at this point explicit this statement of purpose is - it's a difficult to-adjust mix.