1) If the management team needed to hire a product manager to manage Body Glove’s new line of shoes for men and women, which social media network would be the best source of leads? A

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1) If the management team needed to hire a product manager to manage Body Glove’s new line of shoes for men and women, which social media network would be the best source of leads?

A. Twitter

B. Pinterest

C. You Tube

D. Linkedin

E. Facebook

2. Body Glove’s social media managers have been creating a series of lifestyle videos that highlight the benefits of physical fitness and yoga through its “Create Happiness” campaign. ________ allows customers to become subscribers to ensure they never miss a new posting.

A. Linkedin

B. Youtube

C. Pinterest

D. Facebook

E. Twitter

3. Body Glove encourages its consumers to post photographs and videos of themselves enjoying their Body Glove products on social media websites with the hashtag #bodyglove. These images and videos would be classified as ________.

A. Pull media content

B. Dynamic marketing content

C. Push media content

D. User generated content

E. Agency generated content

4. Assume that Body Glove paid Kylie Jenner to wear its 80s throwback hot pink one-piece swimsuit on her vacation in Mexico with an expectation that Kylie would be photographed in the Body Glove swimsuit and appear across social media channels. Body Glove is using ________ to promote their swim line

A. Mass marketing

B. Traditional marketing

C. one-to one marketing

D. Influencer marketing

E. Guerilla markeing

5.

One goal for Body Glove’s social media managers is to create content that will result in a high level of ________ which can be measured by the number of likes, comments, shares, and content interactions.

A. Licensing

B. Self-disclosure

C. Customer engagemnet

D. Creative execution

E. Media richness