question archive Retailer companies sell many products for which manufacturers have a suggested retail price printed on the package

Retailer companies sell many products for which manufacturers have a suggested retail price printed on the package

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Retailer companies sell many products for which manufacturers have a suggested retail price printed on the package. Is there an economic reason for this? If I am the manager of a retailing outlet, what factors will determine whether I should charge the suggested retail price or some higher or lower price?

 

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