1) What is the ethos of the NRA in this advertisement? What makes you think so?

2. Who is the target audience? What suggests this? (Use specific evidence).

3. What is one example of the use of pathos in the ad? How and why is it meant to persuade the audience?

4. What is myth of gun ownership suggested by the ad? Be specific as to what you believe relates to the myth that is connoted in the ad.

5. How are the rhetorical questions used in the ad? Provide answers to the rhetorical questions and explain using specifics how and why they are meant to persuade the target audience.

6. Explain one of the fallacies from the ad and how and why it is persuasive to the target audience.

7. Explain an appeal in the advertisement (other than appeals to ethos, pathos, and logos—like appeal to history or guilt etc…).

8. What is the implied definition of a “criminal” in the ad? Support your claim with specific evidence and reasoning from the ad.

9. Noting the target audience, what is the goal of the ad? What is being “sold”? Provide specific evidence for your conclusion.

10. Why is “waiting periods” in quotes in the ad? What is that meant to convey to the target audience? What is it trying to connote?

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