question archive Marketing channels & strategy

Marketing channels & strategy

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Marketing channels & strategy To the best of your ability, outline the marketing channels of WhatsApp offering as they currently exist. Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) a direct channel for internet sales: manufacturer --> customer; and (2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not?

 

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