This question about E-marketing.

What you think about the Development of Electronic Commerce and World Trade in the Last 10 Years.

 

The social, cultural and economic phenomenon that globalization represents has allowed the world's borders to disappear when talking about trade. Today, the impact of technological innovation and the use of the internet has influenced the job development of large, medium and small companies around the world. The internet is everything, that is why from the local store in your zone to the most famous coffee franchise in the world, it seeks that the consumer can acquire their products or services through the network, generally through electronic payments; this is eCommerce.

Thanks to electronic commerce, almost any transaction can be carried out without leaving home. Companies install a virtual store that displays a catalog of various products, the customer selects those of interest and begins the payment processing, which, for consistency and convenience, must also be electronic. Finally the order arrives at the house or the computer depending on the selected product. For this, there is excellent support, complaints and returns processing is a fundamental point for electronic commerce, this characteristic is the beginning of differentiation in any company that implements it. This system totally changes the dynamics of customer-company relations in terms of marketing, it is the very structure of the company that changes.

In 2019, globally, eCommerce reached 75% of all Internet users, half of whom do so through mobile devices. The EAE Business School carried out a study, in 2018, on the situation and perspectives of global retail electronic commerce, where it collects some forecasts until 2021. Specifically, it is estimated that retail commerce will exceed 15% of the global market share, approaching the $ 4.5 billion.

The development of electronic commerce is going from strength to strength. The trends for future years show a much more dynamic, intelligent, decisive, intuitive and powerful online market. In addition to the increase in the number of buyers, an essential element is that the average value of the basket (purchase) of each user will also increase. Therefore, there will be more customers and the vast majority will spend more money on eCommerce. In addition to this, this new path will require companies to continue betting on Big Data to design and implement more personalized online marketing campaigns.

Companies already work with much more segmented and personalized campaigns thanks to Big Data, knowing much more details and information from their buyers and managing the data much better. It has had much to do with the evolution of the software itself management data customers or potential customers with solutions analytical and monitoring or CRMs, among others and the harware with a trend of exponential growth in both computing power as in the capacity and speed of data storage.

On the other hand, user information, along with location technology, will increase advertising campaigns based on the location of users, in addition to the usual segmentation of the company's target. With this, online marketing campaigns will be diversified to adapt each message and advertisement to a very specific advertiser.

Still with plenty of room for growth, e-commerce purchases on mobile devices are progressing strongly. Companies already concentrate most of their strategies so that users can buy from anywhere and at any time with their smartphones or tablets, mainly. But eCommerce will spread over the next few years in all kinds of devices interconnected through the Internet of Things. In this way, users will be able to buy apps and products from their smartwatch, make the purchase from the display of their fridge or buy a garment from the SmartTV or game console. Undoubtedly, a new opportunity for eCommerce to adapt its offers, promotions, collections, products and services to consumers of each type of device.

A prominent element of e-commerce is logistics and distribution. Consumers value effectiveness and efficiency, with fast delivery to their homes, along with free shipping and flexibility in delivery to suit their schedules and availability. We can see that technological changes and consumer habits have conditioned the history and present of eCommerce and its expansion into the future.