Can you provide me with swot analysis of "evergreen retirement community?

 

Evergreen Retirement Community, situated in a stunning setting in the heart of Mississauga, is a secret gem offering the best in senior living. Evergreen provides a fun and luxurious resort-inspired lifestyle with many dining options, chef-prepared meals, outstanding views of the area, and a comprehensive schedule of activities.

This elegantly appointed retirement community is conveniently located only 25 minutes from downtown Toronto, with easy access to all major highways and Pearson airport, and offers a wide range of lifestyles to fit your needs: single independent with assistance or assisted living (safe environment) lifestyle choices, making it the perfect place for inspired senior living. A SWOT analysis is a collection of the strengths, limitations, opportunities and threats of your company. The primary aim of a SWOT review is to help companies gain a complete understanding of all the variables involved in making a business decision.

SWOT is provided with detailed information for evergreen retirement community

Strength — Positive elements that are of internal origin

1.    Emergency response pendant for each resident

2.    Dedicated wellness centre with certified staff available 24 hours a day

3.    Personalized plan of care (bathing, dressing, etc.)

4.    Medication Management and administration

5.    Positioned and able to deliver as an accessible higher-end seniors community

6.    Facility and Services address the key needs of seniors (24h health support, activities, dining room, communal areas)

Weaknesses — negative elements that are of internal origin

1.    Lack a clearly stated competitive advantage

2.    Have not clearly identified what makes the three communities distinct from each other

3.    Low association with local organizations

4.    Cannot provide more extensive care if guests' needs escalate

5.    Lack signature "event" that generates awareness in the market place

Opportunities - positive elements that are of external origin

1.    Growth in Canadian aging population with the aging boomers and increasing life expectancy

2.    Continued strength of real estate market; many seniors own homes and will realize extensive gains, making this an affordable option

3.    Senior disposable income is growing. Many are home owners but do not carry a mortgage

4.    Canadian seniors have unique spending pattern - largest expense is on shelter (21 per cent of overall total expenditure')

5.    Lack of staffing and unreliable service delivery with a key competing option (Home Care)

6.    Educated population's perception about "retirement communities" can be changed

Threats - negative elements that ore of external origin

1.    Projected growth for Home Lying significantly higher than Supportive Living

2.    General negative stereotypes of Senior Living Communities (i.e.: undesirable traits including cold sterile facility; nursing home)

3.    Skilled Workers high in demand; retention of talent become more and more difficult

4.    Increased competition due to the rise in demand in Senior Communities