question archive Building on its past success with private labels, Target, Inc
Subject:MarketingPrice: Bought3
Building on its past success with private labels, Target, Inc. is introducing a line of high quality sweet and savory products under a new private label "Favorite Day" to compete better with premium national brands. Target's pricing strategy for the Favorite Day line is most likely to be:
Group of answer choices
a. a good-value strategy.
b. a premium strategy.
c. an over-charging strategy.
d. a penetration strategy.
e. an economy strategy.