question archive Building on its past success with private labels, Target, Inc

Building on its past success with private labels, Target, Inc

Subject:MarketingPrice: Bought3

Building on its past success with private labels, Target, Inc. is introducing a line of high quality sweet and savory products under a new private label "Favorite Day" to compete better with premium national brands. Target's pricing strategy for the Favorite Day line is most likely to be:

Group of answer choices

 

a. a good-value strategy.

b. a premium strategy.

c. an over-charging strategy.

d. a penetration strategy.

e. an economy strategy.

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