Question: NOTHING CONTROVERSIAL, PREFERABLY IMPORTING TO THE PHILIPPINES Directions: Select a product of which you will export to a foreign country

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Question: NOTHING CONTROVERSIAL, PREFERABLY IMPORTING TO THE PHILIPPINES

Directions: Select a product of which you will export to a foreign country.  After your product is chosen, decide on a foreign country to which you will export.  In developing your Export Business Plan, you will present the following information:

I. Purpose - why has the plan been written

II. Table of Contents

III. Executive Summary - this is short and concise and covers the principal points of the report and is prepared after the plan has been written

IV. Introduction - what product and foreign country did you select and why

V. Situational Analysis - describe the product to be exported

VI. Country History - present a brief history of the country as it relates to its origins and trade history

VII. Cultural Overview - what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product

- Consumer attitudes toward product

- Educational levels - ability to comprehend instructions, ability to use product

- Languages - labels, instructions

VIII. Political Environment - present an overview of the governance structure of the country along with any legal-political forces

- Certain features required or prohibited

- Label and packing requirements

IX. Export Marketing Plan - present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening

X. Economic Development - how developed is the country and how will this influence the success of your product

- Purchasing power

- Wages

- Infrastructure

XI. Summary

For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.