In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services

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In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tool which marketing managers around the world use. However, it is important to consider how marketing is perceived in different parts of the world and what the ethical dimensions of marketing strategies are.

Assume that you are a marketing manager in your country. Write a reflective paper and provide responses to the questions below:

• Give some specific examples of where you think marketing “crosses the line” into unethical behavior,
• Then make some recommendations on what should change.