In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tool which marketing managers around the world use. However, it is important to consider how marketing is perceived in different parts of the world and what the ethical dimensions of marketing strategies are.

Assume that you are a marketing manager in your country. Write a reflective paper and provide responses to the questions below:

• Give some specific examples of where you think marketing “crosses the line” into unethical behavior,
• Then make some recommendations on what should change.

ANSWER:

1) In my opinion, some of the specific examples I believe that marketers go too far and transform marketing into an unethical behavior are :

Bluff marketing and Exaggeration of products during advertisements :

Marketers are regularly observed to misrepresent the item by considering the qualities, highlights, and appearances of an item which doesn't actually coordinate with the item as a general rule consequently bringing about the shaping of bogus discernment in the psyches of clients who get pulled in to the extended picture of the item which on buying doesn't look like appeared. This is the most exceedingly awful showcasing action which prompts getting clients to buy the item on beguiling methods.

Another example of unethical behavior is embellishment where item utility is faked, for instance causing clients to accept that span of the item is over a year while the item just most recent couple of months.

Impersonation of huge brands:

Additionally showcasing items through copying the bundling, shading, name, and so forth of different items which are famous and causing neighborhood item to look practically indistinguishable so that individuals to accept that it is that equivalent item likewise includes in deceptive conduct.

Different exercises, for example, dark showcasing Adulteration, and so on additionally includes dishonest conduct.

2) Marketers should attempt to get genuine in their advertising rehearses and dodge feign showcasing or distortion to ponder the item all things considered as a general rule as opposed to causing it to show up more than it is. The advertiser ought to give a genuine picture of the item in their ads which will feature on the utility, trademark, and presence of the item for what it's worth actually. In addition, advertisers ought to look after trust, dependability, and regard with clients to restore their trust and responsibility.