Find three ads (print or TVC's) for EACH concept bearing :

a.      Achievers

b.     Believers

c.      Product specific segmentation 

 Ads for EACH concept bearing

• Achievers which are motivated by achievement and are goal oriented and are also interested to buy a brand which is getting success over time and thus they opted advertisement for them is Apple Inc. by which they feel privilege to have it and feel that this is one of the most successful brand globally.
• Believers are thus motivated by ideals and are also conservative rely on the spirituality and faith as they posses a beliefs on traditional codes like family, religion and community and they mostly preferred the word of mouth consumers and get advertisement as a legitimate source of information like for the case Google Pay, Old Navy apparel brand and also Amazon advertisement since they feel it is tradition for safe since this brand is being in the market for long time
• Product specific segmentation which helps to drive the segment based on purchase motivation and product benefits and thus target the particular group who are need of the specific product like L'Oreal Paris skin care products which is an Product specific segmentation targeting the school and college student in their advertisements